1 00:00:02,416 --> 00:00:03,865 A COFFEE CONTROVERSY IS BREWING TONIGHT. 2 00:00:03,865 --> 00:00:07,662 A NEW SHOP IN LOS FELIZ IS CALLING ITSELF "DUMB STARBUCKS." 3 00:00:07,662 --> 00:00:14,462 DUMB STARBUCKS. 4 00:00:14,462 --> 00:00:17,914 DUMB... 5 00:00:17,914 --> 00:00:19,053 DUMB STARBUCKS. 6 00:00:19,053 --> 00:00:22,643 ITS ORIGIN AND OWNER ARE A MYSTERY. 7 00:00:22,643 --> 00:00:24,714 MY NAME IS NATHAN FIELDER, 8 00:00:24,714 --> 00:00:27,751 AND I GRADUATED FROM ONE OF CANADA’S TOP BUSINESS SCHOOLS 9 00:00:27,751 --> 00:00:30,237 WITH REALLY GOOD GRADES. 10 00:00:30,237 --> 00:00:31,962 NOW I’M USING MY KNOWLEDGE 11 00:00:31,962 --> 00:00:34,413 TO HELP STRUGGLING SMALL BUSINESS OWNERS MAKE IT 12 00:00:34,413 --> 00:00:35,518 IN THIS COMPETITIVE WORLD. 13 00:00:44,458 --> 00:00:46,356 THIS IS NATHAN FOR YOU. 14 00:00:48,048 --> 00:00:50,671 ELIAS ZACKLIN IS THE OWNER OF HELIO CAFE, 15 00:00:50,671 --> 00:00:53,605 A SMALL COFFEE SHOP IN EAST HOLLYWOOD, CALIFORNIA. 16 00:00:53,605 --> 00:00:56,677 AND HE PRIDES HIMSELF ON DOING THINGS A LITTLE BIT DIFFERENT. 17 00:00:56,677 --> 00:00:58,506 THE ATMOSPHERE’S VERY ECLECTIC. 18 00:00:58,506 --> 00:01:00,094 YOU DON’T WALK IN AND-- 19 00:01:00,094 --> 00:01:03,511 ACTUALLY, THERE’S EVEN-- NOT EVEN A MENU IN MY SHOP. 20 00:01:03,511 --> 00:01:05,341 AND THAT’S BEEN DONE PURPOSEFULLY. 21 00:01:05,341 --> 00:01:07,550 BUT IN A WORLD WHERE ONE COMPANY 22 00:01:07,550 --> 00:01:09,586 HAS PRACTICALLY PERFECTED THE COFFEE EXPERIENCE, 23 00:01:09,586 --> 00:01:14,074 GOING AGAINST THE GRAIN HAS CAUSED ELIAS’ SHOP TO BE EMPTY, 24 00:01:14,074 --> 00:01:16,662 SO I PAID HIM A VISIT WITH A WAY FOR HIM TO FINALLY COMPETE 25 00:01:16,662 --> 00:01:17,939 WITH THE BIG PLAYERS. 26 00:01:17,939 --> 00:01:19,872 THE PROBLEM WITH YOU IS YOU HAVE GREAT COFFEE 27 00:01:19,872 --> 00:01:22,461 BUT JUST NO ONE KNOWS WHAT THIS PLACE IS. 28 00:01:22,461 --> 00:01:23,876 - CORRECT. - NO ONE-- 29 00:01:23,876 --> 00:01:25,395 YOU DON’T HAVE A BRAND THAT PEOPLE RECOGNIZE. 30 00:01:25,395 --> 00:01:27,535 - ABSOLUTELY. - BUT MAYBE THERE’S A SHORTCUT 31 00:01:27,535 --> 00:01:30,159 TO ACTUALLY HAVING BRAND RECOGNITION, 32 00:01:30,159 --> 00:01:33,714 USING A LITTLE SOMETHING CALLED PARODY LAW. 33 00:01:33,714 --> 00:01:35,164 PARODY LAW. 34 00:01:35,164 --> 00:01:38,339 OFTEN USED BY ARTISTS LIKE "WEIRD AL" YANKOVIC 35 00:01:38,339 --> 00:01:40,065 AND SHOWS LIKE SATURDAY NIGHT LIVE, 36 00:01:40,065 --> 00:01:41,860 PARODY LAW ALLOWS YOU TO USE TRADEMARKS 37 00:01:41,860 --> 00:01:45,450 AND COPYRIGHTED MATERIAL AS LONG AS YOU’RE MAKING FUN OF THEM. 38 00:01:45,450 --> 00:01:48,177 SO IF ELIAS COULD FIND A WAY TO MAKE FUN OF STARBUCKS, 39 00:01:48,177 --> 00:01:51,007 HE’D BE FREE AND CLEAR TO BORROW THEIR VALUABLE CORPORATE NAME 40 00:01:51,007 --> 00:01:52,940 AND IMAGE FOR HIS STORE. 41 00:01:52,940 --> 00:01:55,598 THE PLAN: TURN THE HELIO CAFE 42 00:01:55,598 --> 00:01:58,877 INTO THE WORLD’S FIRST PARODY STARBUCKS. 43 00:01:58,877 --> 00:02:02,294 SO HOW DO YOU MAKE THAT A PARODY WITHOUT IT-- 44 00:02:02,294 --> 00:02:05,608 YOU JUST NOT MIMICKING THEIR BRAND? 45 00:02:05,608 --> 00:02:09,612 LIKE, THE COFFEES COULD BE "DUMB GRANDE," "DUMB VENTI"... 46 00:02:09,612 --> 00:02:11,200 - YEAH, I GOT YOU. - "DUMB FRAPPUCCINO." 47 00:02:11,200 --> 00:02:12,615 GOTCHA. OKAY. 48 00:02:12,615 --> 00:02:14,444 I MEAN, AS A WHOLE, THE STORE COULD JUST BE CALLED 49 00:02:14,444 --> 00:02:15,894 - "DUMB STARBUCKS." - RIGHT. THAT’S-- 50 00:02:15,894 --> 00:02:17,378 OKAY, I SEE WHAT YOU’RE SAYING. RIGHT. 51 00:02:17,378 --> 00:02:19,449 BUT THE "DUMB" COULD BE SMALL SO PEOPLE COULD COME IN 52 00:02:19,449 --> 00:02:21,520 THINKING IT’S AN ACTUAL STARBUCKS. 53 00:02:21,520 --> 00:02:23,281 HUH. IT’S SMART, I JUST DON’T KNOW 54 00:02:23,281 --> 00:02:25,317 IF PEOPLE WOULD GET IT. YOU KNOW. 55 00:02:25,317 --> 00:02:28,113 I DON’T KNOW IF PEOPLE ARE, YOU KNOW... 56 00:02:28,113 --> 00:02:29,494 WELL, DO PEOPLE GET WHAT YOU’RE DOING NOW? 57 00:02:29,494 --> 00:02:31,496 - YOU’RE NOT THAT POPULAR. - RIGHT. 58 00:02:31,496 --> 00:02:33,843 - YOU HAVE NO MENU. - THAT’S TRUE. 59 00:02:33,843 --> 00:02:35,776 I MEAN, WHAT DO YOU HAVE TO LOSE BY TRYING? 60 00:02:35,776 --> 00:02:36,949 I MEAN, WHAT DO I HAVE TO LOSE? 61 00:02:36,949 --> 00:02:41,299 I...I DON’T KNOW ACTUALLY. 62 00:02:41,299 --> 00:02:45,061 ELIAS WAS ON BOARD, BUT HE DID HAVE ONE MAJOR CONCERN. 63 00:02:45,061 --> 00:02:48,547 I DEFINITELY COULD NOT AFFORD A LAWSUIT FROM STARBUCKS. 64 00:02:48,547 --> 00:02:49,790 DEFINITELY NOT. 65 00:02:49,790 --> 00:02:51,343 BASED OFF WHAT I READ ON WIKIPEDIA, 66 00:02:51,343 --> 00:02:53,621 IT SEEMED LIKE MY APPROACH WAS LEGAL. 67 00:02:53,621 --> 00:02:55,589 BUT JUST TO BE SURE, I RETAINED THE SERVICES 68 00:02:55,589 --> 00:02:59,075 OF ATTORNEY PETER J. MARX TO GUARANTEE WE WERE PROTECTED. 69 00:02:59,075 --> 00:03:00,421 "DUMB STARBUCKS"? 70 00:03:00,421 --> 00:03:03,148 BUT THE "DUMB" WOULD BE SMALLER SO PEOPLE 71 00:03:03,148 --> 00:03:04,839 WOULD STILL THINK IT’S A STARBUCKS. 72 00:03:04,839 --> 00:03:07,325 IF PEOPLE THINK IT’S A STARBUCKS, YOU’VE GOT A PROBLEM. 73 00:03:07,325 --> 00:03:09,189 IT’S NOT REALLY A PARODY THEN. 74 00:03:09,189 --> 00:03:12,330 APPARENTLY, MY LEGAL FOOTING WASN’T AS SOLID AS I THOUGHT. 75 00:03:12,330 --> 00:03:15,540 BUT THEN PETER BROUGHT UP ONE WAY I COULD COVER MYSELF. 76 00:03:15,540 --> 00:03:19,164 LET’S SAY YOU HAD A REPUTATION AS BEING A-- 77 00:03:19,164 --> 00:03:20,269 YEAH. 78 00:03:20,269 --> 00:03:21,787 SOMEONE WHO DOES LOTS OF PARODY. 79 00:03:21,787 --> 00:03:24,652 THEN THEY KNOW, OH, HE’S JUST MAKING FUN OF STARBUCKS, 80 00:03:24,652 --> 00:03:26,033 BECAUSE THIS IS WHAT HE DOES. 81 00:03:26,033 --> 00:03:27,793 SO I HAVE TO BECOME A PARODY ARTIST. 82 00:03:27,793 --> 00:03:29,243 IT WOULDN’T HURT. 83 00:03:29,243 --> 00:03:30,831 IT SEEMED LIKE I STILL HAD SOME WORK AHEAD OF ME. 84 00:03:30,831 --> 00:03:34,248 BUT BEFORE LEAVING, I NEEDED TO BE SURE I WAS PROTECTED. 85 00:03:34,248 --> 00:03:37,078 SO IF I DO ALL THIS, THEN STARBUCKS CAN’T SUE ME? 86 00:03:37,078 --> 00:03:38,390 THIS IS AMERICA. 87 00:03:38,390 --> 00:03:39,943 PEOPLE FILE LAWSUITS AT THE DROP OF A HAT. 88 00:03:39,943 --> 00:03:43,050 BUT IF THEY SUE, YOU’RE LIABLE TOO, RIGHT? 89 00:03:43,050 --> 00:03:44,534 - WHO’S LIABLE? - YOU. 90 00:03:44,534 --> 00:03:46,018 - ME PERSONALLY? - YEAH. 91 00:03:46,018 --> 00:03:48,228 NOT UNLESS I’M INVOLVED IN--IN VIOLA-- 92 00:03:48,228 --> 00:03:50,264 IN INFRINGING THEIR TRADEMARK, NO. 93 00:03:50,264 --> 00:03:53,474 YEAH, THE APPEARANCE RELEASE YOU SIGNED BEFORE HAD A CLAUSE 94 00:03:53,474 --> 00:03:56,097 THAT YOU WOULD BE LIABLE TOO, IF STARBUCKS SUED. 95 00:03:58,099 --> 00:04:00,619 I DON’T AGREE TO THIS AT ALL. 96 00:04:00,619 --> 00:04:02,345 I DO NOT AGREE TO PAY ALL LEGAL FEES AND DAMAGES FROM 97 00:04:02,345 --> 00:04:03,864 LEGAL ACTION BECAUSE I HAVE NO CONTROL 98 00:04:03,864 --> 00:04:05,141 OVER WHAT’S BEING RELEASED. 99 00:04:05,141 --> 00:04:06,694 WELL, WHY DID YOU SIGN THAT, THEN? 100 00:04:06,694 --> 00:04:08,213 YEAH, I SIGNED IT. AND I SIGNED IT BECAUSE I DIDN’T HAVE 101 00:04:08,213 --> 00:04:09,663 A CHANCE TO READ IT AND I THOUGHT-- 102 00:04:09,663 --> 00:04:10,974 BUT YOU’RE A LAWYER. DON’T YOU READ THINGS 103 00:04:10,974 --> 00:04:12,528 - BEFORE YOU SIGN THEM? - I DO READ THINGS-- 104 00:04:12,528 --> 00:04:14,357 I TRY TO READ THINGS BUT YOU WANTED ME TO SHOOT AND I GLANCED 105 00:04:14,357 --> 00:04:17,187 AT IT AND THIS WAS MY MISTAKE. I’LL ACKNOWLEDGE THAT. 106 00:04:17,187 --> 00:04:19,604 OKAY. WELL, YOU SIGNED IT SO I GUESS YOU CAN GIVE THAT BACK. 107 00:04:19,604 --> 00:04:21,675 WELL, I-I’M NOT GONNA GIVE IT BACK BECAUSE I’M GOING TO-- 108 00:04:21,675 --> 00:04:23,470 WELL, I HANDED IT TO YOU JUST TO LOOK OVER, BUT YOU ALREADY-- 109 00:04:23,470 --> 00:04:25,092 NO, I’M NOT GONNA GIVE IT BACK TO YOU. 110 00:04:25,092 --> 00:04:27,681 I’M PROTECTING MYSELF AND, FRANKLY, YOU FROM A NIGHTMARE. 111 00:04:27,681 --> 00:04:28,889 WELL, YOU SIGNED IT. 112 00:04:28,889 --> 00:04:29,890 WE HAVE YOU ON CAMERA SIGNING IT. 113 00:04:29,890 --> 00:04:31,271 SO IT STILL HOLDS UP IN COURT. 114 00:04:31,271 --> 00:04:32,893 YOU DON’T HAVE ME ON CAMERA SIGNING IT. 115 00:04:32,893 --> 00:04:34,584 YES, WE DO. 116 00:04:34,584 --> 00:04:36,586 WHAT KIND OF LAWYER AM I? SIGNING I HAVEN’T READ. 117 00:04:36,586 --> 00:04:38,761 WELL, IF YOU DO, THAT’S FINE THEN YOU--THEN YOU’LL KNOW 118 00:04:38,761 --> 00:04:41,108 HOW THE TERMS--I’M GONNA PUT IT IN MY POCKET. 119 00:04:41,108 --> 00:04:42,282 WELL, NO, WE DON’T WANT IT IN YOUR POCKET. 120 00:04:42,282 --> 00:04:44,111 I--WE DO WANT IT IN MY POCKET. 121 00:04:44,111 --> 00:04:48,184 PLEASE. PLEASE, YOU’RE IN MY OFFICE. 122 00:04:48,184 --> 00:04:49,841 I’M VERY SERIOUS. AND I DON’T KNOW IF YOU’RE REALLY TRYING 123 00:04:49,841 --> 00:04:51,808 TO DO THIS JUST FOR THE SHOW, BUT I’D LIKE YOU 124 00:04:51,808 --> 00:04:54,466 TO GET OFF MY DESK AND I’M GONNA ASK YOU TO LEAVE THE OFFICE. 125 00:04:54,466 --> 00:04:56,572 I WAS DISAPPOINTED THAT PETER WAS TRYING TO BACK OUT 126 00:04:56,572 --> 00:04:58,159 OF THE DEAL HE SIGNED. 127 00:04:58,159 --> 00:05:00,092 BUT OUR PRODUCERS WERE EVENTUALLY ABLE TO CALM HIM DOWN 128 00:05:00,092 --> 00:05:01,715 ENOUGH TO KEEP SHOOTING. 129 00:05:01,715 --> 00:05:04,062 THEY JUST SAID THEY NEED TO GET A SHOT OF THE--AN INSERT 130 00:05:04,062 --> 00:05:05,719 OF THE DOCUMENT. LIKE A SHOT OF IT. 131 00:05:05,719 --> 00:05:07,686 IT’S STAYING-- IT’S STAYING IN MY POCKET. 132 00:05:07,686 --> 00:05:09,309 - IT’S NOT GOING ANYWHERE. - WELL, WE JUST NEED TO GET 133 00:05:09,309 --> 00:05:12,519 A SHOT OF THE CLAUSE FOR THE SCENE. 134 00:05:12,519 --> 00:05:14,106 - I-I-- - IN THE DOCUMENT. 135 00:05:14,106 --> 00:05:15,936 YOU CAN HOLD ON TO IT. 136 00:05:15,936 --> 00:05:20,561 JUST HOLD IT OUT LIKE YOU’D HAD AND THEN--YEAH. 137 00:05:20,561 --> 00:05:21,907 THIS CAMERA NEEDS TO GET IT OUT HERE. 138 00:05:21,907 --> 00:05:23,184 OKAY, THAT’S HOW I HAD IT. 139 00:05:23,184 --> 00:05:26,740 AND THEN YOU CAN-- 140 00:05:26,740 --> 00:05:30,778 JUST MAKE SURE YOU GET AN INSERT OF THE ACTUAL-- 141 00:05:30,778 --> 00:05:32,608 YOU KNOW, I’M ABOUT TO--I DON’T KNOW IF YOU’RE PROVOKING 142 00:05:32,608 --> 00:05:36,405 ME OR NOT, BUT I’M--I’M NOT-- I’M GETTING TIRED OF THIS. 143 00:05:36,405 --> 00:05:39,166 I’M NOT GONNA BE RESPONSIBLE FOR YOUR CONDUCT, OKAY? 144 00:05:39,166 --> 00:05:42,307 MY PLAN TO HAVE PETER SHARE LIABILITY DIDN’T WORK. 145 00:05:42,307 --> 00:05:44,551 SO IT WAS MORE IMPORTANT THAN EVER THAT ELIAS AND I 146 00:05:44,551 --> 00:05:46,829 TAKE HIS GUIDANCE TO PROTECT OURSELVES. 147 00:05:46,829 --> 00:05:48,900 IT WOULD JUST BE HELPFUL, LEGALLY, IF WE HAD A HISTORY 148 00:05:48,900 --> 00:05:51,523 OF BEING PARODY ARTISTS. 149 00:05:51,523 --> 00:05:52,973 OKAY. 150 00:05:52,973 --> 00:05:54,215 I TOLD HIM WE’D ONLY HAVE TWO WEEKS 151 00:05:54,215 --> 00:05:56,390 TO MAKE AS BIG OF A SPLASH AS POSSIBLE. 152 00:05:56,390 --> 00:05:58,358 SO WE GOT TO WORK COMING UP WITH SOME SONGS 153 00:05:58,358 --> 00:06:00,567 THAT WE COULD PERFORM AROUND TOWN. 154 00:06:00,567 --> 00:06:02,327 SO THE EASIEST THING THAT ANYONE WOULD RECOGNIZE 155 00:06:02,327 --> 00:06:05,779 IS A STONES SONG, A ZEPPELIN SONG. 156 00:06:05,779 --> 00:06:08,057 YEAH, MAYBE WE COULD, LIKE, SKEWER THEM FOR BEING OLD. 157 00:06:08,057 --> 00:06:10,646 RIGHT. 158 00:06:10,646 --> 00:06:12,441 I CAN’T GET AN ERECTION, BUT I TRY, BUT I TRY. 159 00:06:12,441 --> 00:06:14,374 OR SOMETHING LIKE THAT. YOU KNOW, I DON’T KNOW. 160 00:06:14,374 --> 00:06:17,377 WE HAD OUR FIRST SONG, AND AFTER FINISHING THE LYRICS 161 00:06:17,377 --> 00:06:19,862 I BOOKED US A SPOT AT A LOCAL OPEN MIC NIGHT 162 00:06:19,862 --> 00:06:22,796 SO WE COULD BEGIN BUILDING OUR LEGAL DEFENSE. 163 00:06:22,796 --> 00:06:27,801 ELIAS AND I ARE BIG FANS OF THE ROLLING STONES. 164 00:06:27,801 --> 00:06:30,493 BUT, YOU KNOW, WE WERE TALKING LATELY AND WE THOUGHT 165 00:06:30,493 --> 00:06:35,395 "YOU KNOW, THESE GUYS ARE KINDA GETTING A LITTLE OLD," SO... 166 00:06:40,330 --> 00:06:44,473 ♪ I CAN’T GET NO-HO ♪ 167 00:06:44,473 --> 00:06:48,753 ♪ E-E-RECTION 168 00:06:48,753 --> 00:06:53,240 ♪ I CAN’T GET NO-HO ♪ 169 00:06:53,240 --> 00:06:56,277 ♪ E-E-RECTION 170 00:06:56,277 --> 00:06:58,797 OUR FIRST PERFORMANCE ACTUALLY WENT PRETTY WELL. 171 00:06:58,797 --> 00:07:01,697 BUT AFTER OUR SET, ELIAS EXPRESSED SOME RESERVATIONS. 172 00:07:01,697 --> 00:07:04,734 ARE YOU NOT CONFIDENT IN THE LYRICS? 173 00:07:07,047 --> 00:07:08,358 OKAY. 174 00:07:08,358 --> 00:07:10,499 HE WAS TOO NERVOUS TO GET ON STAGE AGAIN. 175 00:07:10,499 --> 00:07:12,362 SO AFTER WRITING MORE SONGS, 176 00:07:12,362 --> 00:07:15,124 I HAD TO DO THE NEXT OPEN MIC, ON MY OWN. 177 00:07:15,124 --> 00:07:17,816 ♪ I’M NOT AFRAID ♪ 178 00:07:17,816 --> 00:07:20,992 ♪ TO GRAB MY BALLS 179 00:07:20,992 --> 00:07:23,063 ♪ EVERYBODY 180 00:07:23,063 --> 00:07:24,927 ♪ COME GRAB MY BALLS 181 00:07:26,825 --> 00:07:31,036 ♪ DON’T LET THE CHECKS RUN DRY ♪ 182 00:07:31,036 --> 00:07:32,313 ♪ ROYALTIES 183 00:07:32,313 --> 00:07:35,455 ♪ SHAVE TONIGHT 184 00:07:35,455 --> 00:07:36,732 ♪ LET’S GET THAT BEARD ALL GONE ♪ 185 00:07:36,732 --> 00:07:39,562 ♪ TOO MUCH STUBBLE 186 00:07:39,562 --> 00:07:40,770 ♪ LET’S GET THAT HAIR ALL GONE ♪ 187 00:07:40,770 --> 00:07:42,185 I THOUGHT THE SHOW WENT OKAY, 188 00:07:42,185 --> 00:07:44,602 BUT UNFORTUNATELY, THE AUDIENCE DIDN’T AGREE. 189 00:07:44,602 --> 00:07:45,982 I DIDN’T REALLY LIKE THAT AT ALL. 190 00:07:45,982 --> 00:07:47,915 IT’S NOT REALLY MY CUP OF TEA. 191 00:07:47,915 --> 00:07:49,538 HE SUCKED. 192 00:07:49,538 --> 00:07:52,126 MAYBE MUSICAL PARODY JUST WASN’T IN STYLE RIGHT NOW, 193 00:07:52,126 --> 00:07:55,785 BECAUSE WHEN I LOOKED ONLINE, NO ONE WAS WRITING ABOUT MY WORK. 194 00:07:55,785 --> 00:07:58,029 SO I CALLED ELIAS WITH A CHANGE OF PLAN. 195 00:07:58,029 --> 00:08:02,274 I WAS THINKING MAYBE, YOU KNOW, WE MOVE INTO SOME MORE VISUAL 196 00:08:02,274 --> 00:08:05,450 PARODY AND DO, LIKE, A MORE FORMAL ART SHOW. 197 00:08:08,315 --> 00:08:10,386 ARE YOU SAYING THAT THIS IS NOT YOUR PRIORITY RIGHT NOW? 198 00:08:10,386 --> 00:08:12,457 OR WHAT ARE YOU SAYING? 199 00:08:14,770 --> 00:08:17,117 ELIAS SAID HE DIDN’T HAVE TIME TO HELP. 200 00:08:17,117 --> 00:08:18,463 BUT I KNEW THIS WAS MY LAST SHOT 201 00:08:18,463 --> 00:08:20,430 TO BECOME KNOWN AS A PARODY ARTIST. 202 00:08:20,430 --> 00:08:23,744 SO I SPENT THE REST OF THE WEEK GENERATING ART PIECES. 203 00:08:23,744 --> 00:08:26,057 AND BOOKED A GALLERY SPACE IN A HIP NEIGHBORHOOD 204 00:08:26,057 --> 00:08:27,886 TO DISPLAY MY WORK. 205 00:08:27,886 --> 00:08:30,613 AND AFTER PASSING OUT FLYERS TO MAKE SURE I HAD A CROWD... 206 00:08:30,613 --> 00:08:32,028 - FRIDAY NIGHT AT 7:00? - YEAH. 207 00:08:32,028 --> 00:08:33,202 I CAN MAKE THAT. 208 00:08:33,202 --> 00:08:35,584 MY ART SHOW WAS READY TO BEGIN. 209 00:08:38,276 --> 00:08:39,864 AFTER PUTTING THE FINAL TOUCHES ON MY PARODY ART, 210 00:08:39,864 --> 00:08:42,142 WE OPENED OUR DOORS AND RIGHT AWAY I COULD TELL 211 00:08:42,142 --> 00:08:44,662 PEOPLE WERE DIGGING MY WORK. 212 00:08:44,662 --> 00:08:47,872 AMERICA BEING MOSTLY ABOUT WAR AND BANK OF AMERICA 213 00:08:47,872 --> 00:08:51,945 BEING ABOUT PROFITS AND MONEY AS WELL, I JUST-- 214 00:08:51,945 --> 00:08:53,360 I ACTUALLY LIKE THAT ONE. 215 00:08:53,360 --> 00:08:55,914 THE MEANING OF THIS IS ACTUALLY JUST, LIKE, YOU KNOW, 216 00:08:55,914 --> 00:08:59,539 YOU PUT YOUR MONEY IN THE BANK. IT’S REALLY SAFE. 217 00:08:59,539 --> 00:09:00,954 LIKE A TANK. 218 00:09:00,954 --> 00:09:02,472 OKAY. 219 00:09:02,472 --> 00:09:05,165 I’M JUST CURIOUS, LIKE, WHAT IN YOUR OPINION 220 00:09:05,165 --> 00:09:08,099 MAKES THIS PIECE WORTH $2,500? 221 00:09:08,099 --> 00:09:10,411 LIKE, WHAT DID YOU PUT INTO IT 222 00:09:10,411 --> 00:09:13,000 THAT WOULD MAKE IT WORTH THAT MUCH? 223 00:09:13,000 --> 00:09:16,141 UNLIKE MY SONGS, MY VISUAL PIECES SEEMED TO BE MAKING 224 00:09:16,141 --> 00:09:18,212 THE IMPACT I NEEDED THEM TO. 225 00:09:18,212 --> 00:09:21,043 AS PEOPLE WERE TAKING ME SERIOUSLY AS A PARODY ARTIST. 226 00:09:21,043 --> 00:09:23,666 WELL, THIS CATCHES MY EYE. YEAH, I FEEL THIS. 227 00:09:23,666 --> 00:09:25,461 THE NIGHT WAS A SUCCESS. 228 00:09:25,461 --> 00:09:27,843 AND BEST OF ALL, I NOW HAD THE EVIDENCE TO ARGUE 229 00:09:27,843 --> 00:09:31,640 THAT DUMB STARBUCKS WAS JUST ANOTHER ONE OF MY ART PIECES. 230 00:09:31,640 --> 00:09:34,297 BUT AS THE SHOW WAS WINDING DOWN, I FOUND MYSELF FRUSTRATED 231 00:09:34,297 --> 00:09:37,059 THAT ELIAS DIDN’T EVEN BOTHER TO SHOW UP. 232 00:09:37,059 --> 00:09:39,855 I WAS WORKING NIGHT AND DAY TO HELP HIS BUSINESS 233 00:09:39,855 --> 00:09:41,650 AND HE DIDN’T EVEN SEEM TO CARE. 234 00:09:41,650 --> 00:09:44,791 BUT I WASN’T GONNA LET AN IDEA THIS GOOD GO TO WASTE. 235 00:09:44,791 --> 00:09:47,794 SO THE NEXT DAY, I RETURNED TO THE HELIO CAFE WITH MY LAWYER 236 00:09:47,794 --> 00:09:49,381 TO MAKE THINGS FAIR. 237 00:09:49,381 --> 00:09:52,557 BASICALLY, AS I UNDERSTAND IT, WHAT NATHAN HAS RELATED TO ME, 238 00:09:52,557 --> 00:09:55,387 IS THAT HE HAS DONE THE LION’S SHARE OF THE WORK 239 00:09:55,387 --> 00:09:56,906 IN SETTING UP THE BUSINESS. 240 00:09:56,906 --> 00:09:59,150 NOT ONLY CREATING THE CONCEPT, COMING UP WITH IT... 241 00:09:59,150 --> 00:10:01,497 PETER WENT ON TO SAY THAT ELIAS WOULD NO LONGER 242 00:10:01,497 --> 00:10:03,672 BE A PART OF DUMB STARBUCKS, 243 00:10:03,672 --> 00:10:05,881 THAT I WOULD BE OPENING UP A NEW SHOP ON MY OWN, 244 00:10:05,881 --> 00:10:08,124 AND THAT ELIAS WOULD BE GETTING NOTHING. 245 00:10:08,124 --> 00:10:09,678 DO YOU HAVE ANY QUESTIONS OF ME AT THIS TIME? 246 00:10:09,678 --> 00:10:12,888 I--NOT--NOT AT THIS TIME. NOT AT THIS TIME. 247 00:10:12,888 --> 00:10:14,648 AFTER SEVERING TIES WITH ELIAS, 248 00:10:14,648 --> 00:10:18,583 I COULD NOW PROCEED WITHOUT HIS DEAD WEIGHT SLOWING ME DOWN. 249 00:10:18,583 --> 00:10:21,344 SO I RENTED A VACANT RETAIL SPACE IN LOS FELIZ, CALIFORNIA, 250 00:10:21,344 --> 00:10:24,624 THAT WOULD SERVE AS THE LOCATION FOR THE FIRST DUMB STARBUCKS. 251 00:10:24,624 --> 00:10:26,591 THIS REMINDS ME OF THE METAL IN MY HOUSE. 252 00:10:26,591 --> 00:10:28,144 YOU HAVE METAL IN YOUR HOUSE LIKE THAT? 253 00:10:28,144 --> 00:10:29,629 - YEAH. - OH. 254 00:10:29,629 --> 00:10:31,113 CONSTRUCTION BEGAN IMMEDIATELY, 255 00:10:31,113 --> 00:10:33,529 AND IT WOULD TAKE AT LEAST A WEEK TO BUILD THE SHOP. 256 00:10:33,529 --> 00:10:36,014 SO IN THE MEANTIME, I POSTED AN AD ON CRAIGSLIST 257 00:10:36,014 --> 00:10:38,983 SEEKING BARISTAS WITH STARBUCKS EXPERIENCE. 258 00:10:38,983 --> 00:10:40,743 AND AFTER RECEIVING SOME RESPONSES, 259 00:10:40,743 --> 00:10:43,539 I MET WITH THE APPLICANTS TO SEE IF THEY’D BE A GOOD FIT. 260 00:10:43,539 --> 00:10:45,334 WHEN YOU’RE INTERACTING WITH CUSTOMERS, YOU KNOW, 261 00:10:45,334 --> 00:10:47,163 IT’S IMPORTANT TO HAVE A GOOD SENSE OF HUMOR. 262 00:10:47,163 --> 00:10:48,406 MM-HMM. 263 00:10:48,406 --> 00:10:50,270 DO YOU HAVE A GOOD SENSE OF HUMOR? 264 00:10:50,270 --> 00:10:52,099 YEAH, I THINK SO. 265 00:10:52,099 --> 00:10:54,170 SO, LET’S SEE SOME OF THAT. 266 00:10:54,170 --> 00:10:55,551 HI. 267 00:10:55,551 --> 00:10:56,794 HEY, HOW’S IT GOING? HOW’S YOUR DAY? 268 00:10:56,794 --> 00:10:58,623 GREAT. YEAH, IT’S GOING WELL. 269 00:10:58,623 --> 00:11:00,073 IT’S GOING WELL? HOW’S THE WEATHER? 270 00:11:00,073 --> 00:11:01,902 - YOU ENJOYING THE WEATHER? - YEAH. 271 00:11:01,902 --> 00:11:04,733 YEAH, THAT’S COOL. I’M NOT. 272 00:11:04,733 --> 00:11:06,286 IT’S JUST TOO WARM. 273 00:11:06,286 --> 00:11:07,977 AND I’M GETTING OVER A SICKNESS TOO, 274 00:11:07,977 --> 00:11:11,015 SO IT’S EVEN MORE WARM THAN I’D LIKE IT TO BE. 275 00:11:11,015 --> 00:11:13,673 - THAT WAS FUNNY. - YEAH, THANKS. 276 00:11:13,673 --> 00:11:15,295 JEREMIAH WAS PERFECT FOR THE JOB. 277 00:11:15,295 --> 00:11:18,298 I ALSO HIRED AMBER SINCE WE SEEMED TO HAVE A LOT IN COMMON. 278 00:11:18,298 --> 00:11:20,783 WHAT WOULD YOU SAY IS YOUR GREATEST WEAKNESS? 279 00:11:20,783 --> 00:11:23,717 MY GREATEST WEAKNESS IS THAT I’M TOO NICE. 280 00:11:23,717 --> 00:11:27,617 THAT’S SO FUNNY, THAT’S--IT-- THAT’S MY GREATEST WEAKNESS TOO. 281 00:11:27,617 --> 00:11:30,413 - REALLY? - YEAH. 282 00:11:30,413 --> 00:11:33,244 AND WITH THE STORE SET TO OPEN IN LESS THAN 24 HOURS, 283 00:11:33,244 --> 00:11:35,729 MY CREW AND I PUT THE FINAL TOUCHES ON MAKING 284 00:11:35,729 --> 00:11:39,284 MY PARODY STARBUCKS LOOK AS AUTHENTIC AS POSSIBLE. 285 00:11:40,527 --> 00:11:42,771 BEFORE LONG, EVERYTHING WAS COMPLETE. 286 00:11:42,771 --> 00:11:46,084 AND AFTER GIVING AMBER AND JEREMIAH THEIR OFFICIAL UNIFORMS 287 00:11:46,084 --> 00:11:48,604 WE HAD OUR FIRST EMPLOYEE ORIENTATION 288 00:11:48,604 --> 00:11:50,813 TO GO OVER SOME COMPANY POLICIES. 289 00:11:50,813 --> 00:11:52,919 SO BECAUSE OF THE SIZE OF THE COMPANY, 290 00:11:52,919 --> 00:11:55,853 I AM ALSO THE HR DEPARTMENT HERE. 291 00:11:55,853 --> 00:11:58,890 SO WE NEED TO GO OVER THE CODE OF CONDUCT WHEN IT COMES TO 292 00:11:58,890 --> 00:12:01,410 RELATIONSHIPS IN THE WORKPLACE. 293 00:12:01,410 --> 00:12:04,516 THE RULE OF THUMB IS, IF YOU BEGIN DATING 294 00:12:04,516 --> 00:12:08,348 ANOTHER EMPLOYEE HERE, IT HAS TO BE REPORTED TO HR. 295 00:12:08,348 --> 00:12:11,731 ALSO, BECAUSE SEXUAL TENSION IS SOMETHING 296 00:12:11,731 --> 00:12:13,594 THAT’S VERY DISTRACTING IN THE WORKPLACE, 297 00:12:13,594 --> 00:12:17,529 IF YOU FIND YOURSELF ATTRACTED TO ANOTHER EMPLOYEE, 298 00:12:17,529 --> 00:12:20,532 THAT ALSO NEEDS TO BE DISCLOSED. 299 00:12:20,532 --> 00:12:23,639 UM, AMBER, DO YOU WANT TO GO FIRST? 300 00:12:23,639 --> 00:12:26,469 WOW. OKAY. 301 00:12:26,469 --> 00:12:28,161 WELL, I MEAN, EVERYBODY’S DIFFERENT. 302 00:12:28,161 --> 00:12:33,373 SO, LIKE, FOR ME PERSONALLY, ATTRACTION IS MORE THAN JUST-- 303 00:12:33,373 --> 00:12:34,754 I MEAN, WHO OUT OF THE PEOPLE YOU WORK WITH 304 00:12:34,754 --> 00:12:37,964 ARE YOU ATTRACTED TO THE MOST? 305 00:12:37,964 --> 00:12:39,310 INCLUDING BOSSES. 306 00:12:39,310 --> 00:12:41,933 UH, WOW. 307 00:12:41,933 --> 00:12:43,521 OKAY, I’M GONNA-- I’LL GO WITH YOU. 308 00:12:43,521 --> 00:12:45,557 - ME? - YEAH. 309 00:12:45,557 --> 00:12:47,387 SO OUT OF EVERYONE YOU WORK WITH, 310 00:12:47,387 --> 00:12:49,423 YOU’RE MOST ATTRACTED TO ME? 311 00:12:49,423 --> 00:12:51,874 RIGHT. AND YOU HEARD THAT, OR--? 312 00:12:51,874 --> 00:12:54,428 YEAH, I HEARD THAT. YEAH, LOUD AND CLEAR. 313 00:12:54,428 --> 00:12:57,535 SO MINE, I GUESS WOULD BE YOU. 314 00:12:57,535 --> 00:13:00,572 AND JEREMIAH, I GUESS, NO ONE PICKED YOU. 315 00:13:00,572 --> 00:13:03,817 BUT, UM, FOR THE RECORD I GUESS I DO NEED TO KNOW 316 00:13:03,817 --> 00:13:06,302 WHO YOU ARE MOST ATTRACTED TO. 317 00:13:06,302 --> 00:13:09,685 UM, JUST SAY HER. 318 00:13:09,685 --> 00:13:11,100 - AMBER? - YEAH. 319 00:13:11,100 --> 00:13:15,242 OKAY, WELL, OBVIOUSLY, YOU KNOW, SHE DID PICK ME-- 320 00:13:15,242 --> 00:13:18,901 - YEAH. - SO THAT IS UNLIKELY TO HAPPEN. 321 00:13:18,901 --> 00:13:22,008 BUT IT’S GOOD THAT I DO KNOW THAT FOR THE RECORD. 322 00:13:22,008 --> 00:13:24,113 AND I THINK THE FACT THAT WE’VE TALKED ABOUT IT, 323 00:13:24,113 --> 00:13:27,151 NOW WE CAN CONTINUE WORKING AS PEERS 324 00:13:27,151 --> 00:13:31,189 WITHOUT THERE BEING ANY AWKWARDNESS. 325 00:13:31,189 --> 00:13:32,639 OKAY. 326 00:13:32,639 --> 00:13:34,779 AFTER OUR EMPLOYEE ORIENTATION, 327 00:13:34,779 --> 00:13:37,126 I SHOWED AMBER AND JEREMIAH AROUND THE SHOP. 328 00:13:37,126 --> 00:13:38,748 AND GOT THEM ACQUAINTED WITH ALL THE ITEMS 329 00:13:38,748 --> 00:13:40,889 DUMB STARBUCKS HAS TO OFFER. 330 00:13:40,889 --> 00:13:42,062 THE ONLY THING LEFT TO DO 331 00:13:42,062 --> 00:13:44,306 WAS UNVEIL OUR NEW SIGN TO THE WORLD. 332 00:13:44,306 --> 00:13:45,307 - READY? - YEAH. 333 00:13:45,307 --> 00:13:47,274 - READY. - ALL RIGHT. 334 00:13:47,274 --> 00:13:49,207 OH. 335 00:13:50,346 --> 00:13:53,522 YAY, ALL RIGHT. YEAH. 336 00:13:53,522 --> 00:13:55,455 - PRETTY GOOD, HUH? - YEAH. 337 00:13:55,455 --> 00:13:56,594 AND WITH THAT, DUMB STARBUCKS 338 00:13:56,594 --> 00:13:58,044 WAS OFFICIALLY OPEN FOR BUSINESS. 339 00:14:01,875 --> 00:14:04,291 WITH OUR SIGN NOW ON DISPLAY, MY PLAN QUICKLY BEGAN TO WORK, 340 00:14:04,291 --> 00:14:05,430 AS PEOPLE STARTED COMING IN 341 00:14:05,430 --> 00:14:07,536 THINKING IT WAS AN ACTUAL STARBUCKS. 342 00:14:07,536 --> 00:14:10,573 OH, DUMB STARBUCKS. OKAY, OKAY. 343 00:14:10,573 --> 00:14:11,574 OH, YOU THOUGHT IT WAS STARBUCKS. 344 00:14:11,574 --> 00:14:13,162 I DID. 345 00:14:13,162 --> 00:14:15,095 BUT THE FEW CUSTOMERS WE DID GET SEEMED TO HAVE TROUBLE 346 00:14:15,095 --> 00:14:16,925 UNDERSTANDING WHAT WE WERE ALL ABOUT. 347 00:14:20,756 --> 00:14:22,275 I MEAN, LEGALLY SPEAKING, 348 00:14:22,275 --> 00:14:27,521 THIS STORE HAS TO BE CATEGORIZED AS AN ART GALLERY, 349 00:14:27,521 --> 00:14:31,525 SO WE DON’T HAVE TO ABIDE BY THE SAME HEALTH REGULATIONS 350 00:14:31,525 --> 00:14:32,802 AS A STARBUCKS WOULD. 351 00:14:38,636 --> 00:14:41,294 I MEAN, WE DON’T WANT ANY OF OUR CUSTOMERS TO GET SICK. 352 00:14:41,294 --> 00:14:42,847 BUT IF THEY DO, TECHNICALLY, 353 00:14:42,847 --> 00:14:45,885 THAT’S PART OF THE ARTISTIC EXPERIENCE. 354 00:14:47,093 --> 00:14:49,095 THINGS WERE OFF TO AN OKAY START. 355 00:14:49,095 --> 00:14:51,269 BUT AS THE DAY PROGRESSED, I BECAME FRUSTRATED 356 00:14:51,269 --> 00:14:54,307 WE WEREN’T GETTING THE AMOUNT OF CUSTOMERS I EXPECTED. 357 00:14:54,307 --> 00:14:56,516 SO I HEADED OUT TO A NEARBY COFFEE SHOP 358 00:14:56,516 --> 00:14:59,001 TO TRY AND SPREAD THE WORD ABOUT MY NEW BUSINESS. 359 00:14:59,001 --> 00:15:00,244 JUST SO YOU KNOW, THERE’S A DUMB STARBUCKS 360 00:15:00,244 --> 00:15:01,797 THAT’S OPENED UP DOWN THE BLOCK. 361 00:15:01,797 --> 00:15:03,316 - OKAY. - OKAY. 362 00:15:03,316 --> 00:15:05,628 IT’S BASICALLY THE SAME COFFEE. CHEAPER PRICES, AND-- 363 00:15:05,628 --> 00:15:07,078 - DUMB STARBUCKS? - YEAH. 364 00:15:07,078 --> 00:15:09,563 TODAY, YOU KNOW, YOU CAN HAVE A FREE COFFEE ON ME. 365 00:15:09,563 --> 00:15:11,255 I UNDERSTAND YOU’RE TRYING TO PROMOTE YOUR COMPANY. 366 00:15:11,255 --> 00:15:12,981 - RIGHT. - I ADMIRE THAT. 367 00:15:12,981 --> 00:15:14,292 BUT THAT’S GREAT. YOU CAN’T DO IT ON 368 00:15:14,292 --> 00:15:15,604 - STARBUCKS’ PROPERTY. - AND I ADMIRE YOU. 369 00:15:15,604 --> 00:15:17,123 - AND I WILL BE-- - AND EVERY TIME I STEP BACK, 370 00:15:17,123 --> 00:15:19,263 - YOU KEEP TAKING A STEP FORWARD. - NO, I HAVEN’T MOVED. 371 00:15:19,263 --> 00:15:20,989 YOU HAVE. WE STARTED OVER HERE. 372 00:15:20,989 --> 00:15:22,473 NO, WE STARTED RIGHT HERE. 373 00:15:22,473 --> 00:15:24,889 - BUT YOU NEED TO WALK THAT WAY. - OKAY, I WILL. 374 00:15:24,889 --> 00:15:27,650 UNFORTUNATELY, MY MARKETING EFFORTS WERE CUT SHORT. 375 00:15:27,650 --> 00:15:32,414 BUT I WAS AT LEAST ABLE TO GET SOME FREE SUPPLIES. 376 00:15:32,414 --> 00:15:34,002 WITH AN UNDERWHELMING LAUNCH DAY, 377 00:15:34,002 --> 00:15:36,659 I BEGAN TO FEEL LIKE I PUT IN ALL THIS EFFORT FOR NOTHING. 378 00:15:39,179 --> 00:15:41,941 BUT THE NEXT MORNING THINGS CHANGED. 379 00:15:41,941 --> 00:15:43,632 JEREMIAH CALLED ME TO SAY THERE WAS A LINE 380 00:15:43,632 --> 00:15:46,531 OF OVER 15 PEOPLE AT THE STORE. 381 00:15:46,531 --> 00:15:48,154 THEN I SAW PHOTOS OF MY SHOP POSTED 382 00:15:48,154 --> 00:15:50,811 ON A STRAIGHT BODY BUILDING MESSAGE BOARD. 383 00:15:50,811 --> 00:15:53,849 BUT I COULDN’T HAVE FORESEEN WHAT HAPPENED NEXT. 384 00:15:53,849 --> 00:15:55,575 A NEW COFFEE SHOP WITH A FAMILIAR NAME 385 00:15:55,575 --> 00:15:57,715 CREATING QUITE A STIR IN LOS ANGELES. 386 00:15:57,715 --> 00:16:01,822 THE COFFEE SHOP--GET THIS-- IS CALLED DUMB STARBUCKS. 387 00:16:01,822 --> 00:16:03,755 THAT LOOKS EXACTLY LIKE A STARBUCKS. 388 00:16:03,755 --> 00:16:06,241 THE LOGO, THE LETTERING, THE GREEN COLORING-- 389 00:16:06,241 --> 00:16:07,690 HOW DO THEY GET AWAY WITH THIS? 390 00:16:07,690 --> 00:16:10,107 BECAUSE THEY PUT THE WORD "DUMB" ON TOP OF STARBUCKS, 391 00:16:10,107 --> 00:16:11,522 SO THEY’RE PARODYING STARBUCKS. 392 00:16:11,522 --> 00:16:14,490 A COFFEE CHAIN NOTORIOUS FOR SUING IMITATORS 393 00:16:14,490 --> 00:16:16,251 MAY HAVE FINALLY MET IT’S MATCH. 394 00:16:16,251 --> 00:16:18,529 AT THE COUNTER, CUSTOMERS CAN ORDER A "DUMB VENTI" 395 00:16:18,529 --> 00:16:21,463 OR BUY A CD OF "DUMB NORAH JONES DUETS." 396 00:16:21,463 --> 00:16:24,121 SOME PEOPLE WAITED IN LINE FOR UP TO AN HOUR. 397 00:16:24,121 --> 00:16:27,055 IT’S AN ART GALLERY WHERE COFFEE IS CONSIDERED ART. 398 00:16:27,055 --> 00:16:29,505 WHAT’S THE POINT OF THE ART? I MEAN, WHAT’S THE MESSAGE? 399 00:16:29,505 --> 00:16:33,268 I DON’T KNOW. 400 00:16:36,167 --> 00:16:37,479 I WAS STUNNED. 401 00:16:37,479 --> 00:16:40,482 WE HAD MORE CUSTOMERS THAN I EVER DREAMED OF. 402 00:16:40,482 --> 00:16:42,725 AND WITHIN 24 HOURS, DUMB STARBUCKS 403 00:16:42,725 --> 00:16:44,969 HAD BECOME A WORLDWIDE SENSATION. 404 00:16:44,969 --> 00:16:46,729 YEAH, THERE’S ABSOLUTELY ARTISTIC VALUE HERE. 405 00:16:46,729 --> 00:16:48,524 TO ME, THIS IS A PROTEST. 406 00:16:48,524 --> 00:16:49,905 THIS IS A PROTEST AGAINST THE BIG FISH. 407 00:16:49,905 --> 00:16:51,941 THE LEVIATHANS OF STARBUCKS. 408 00:16:51,941 --> 00:16:53,840 IT WAS COOL THAT PEOPLE COULD DRAW THEIR OWN MEANING 409 00:16:53,840 --> 00:16:56,636 FROM A BUSINESS THAT WAS JUST THERE TO MAKE MONEY. 410 00:16:56,636 --> 00:16:58,879 THERE’S A RUMOR THAT IT MIGHT BE BANKSY 411 00:16:58,879 --> 00:17:00,881 AND WE’RE ALL REALLY EXCITED ABOUT THAT. 412 00:17:00,881 --> 00:17:03,160 I HAD INADVERTENTLY CREATED SOMETHING 413 00:17:03,160 --> 00:17:06,335 THAT WAS ON PAR WITH ONE OF THE WORLD’S GREATEST ARTISTS. 414 00:17:06,335 --> 00:17:08,096 SOMETHING TIED TO AN ART INSTALLATION. 415 00:17:08,096 --> 00:17:09,649 MAYBE THIS IS BANKSY. 416 00:17:09,649 --> 00:17:11,685 BEFORE I KNEW IT, CUPS FROM MY SHOP 417 00:17:11,685 --> 00:17:14,723 WERE SELLING ON EBAY FOR $500 A PIECE. 418 00:17:14,723 --> 00:17:17,174 AND SWINDLERS WERE EVEN TRYING TO CASH IN ON THE HYPE 419 00:17:17,174 --> 00:17:20,349 BY HOCKING FAKE MERCHANDISE OUTSIDE THE STORE. 420 00:17:20,349 --> 00:17:23,766 BY THE END OF THE WEEKEND I REALIZED THAT DUMB STARBUCKS 421 00:17:23,766 --> 00:17:26,907 WAS A BIGGER IDEA THAN I EVER THOUGHT IT COULD BE. 422 00:17:26,907 --> 00:17:29,151 SO I GATHERED THE WORLDWIDE MEDIA TO ANNOUNCE 423 00:17:29,151 --> 00:17:31,084 THAT WE WERE EXPANDING. 424 00:17:32,603 --> 00:17:34,639 HI. 425 00:17:34,639 --> 00:17:37,470 I’M PROUD TO ANNOUNCE THAT WE’LL SOON BE OPENING 426 00:17:37,470 --> 00:17:40,921 A SECOND DUMB STARBUCKS LOCATION IN BROOKLYN, NEW YORK, 427 00:17:40,921 --> 00:17:42,233 WITHIN THE NEXT TWO WEEKS. 428 00:17:45,133 --> 00:17:47,894 MY BUSINESS WAS NOT ONLY A BONA FIDE SUCCESS, 429 00:17:47,894 --> 00:17:49,758 BUT FOR THE FIRST TIME IN MY LIFE 430 00:17:49,758 --> 00:17:52,692 IT FELT LIKE PEOPLE ACTUALLY WANTED TO BE AROUND ME. 431 00:17:52,692 --> 00:17:56,109 WHATEVER I HAD DONE RESONATED WITH THE ENTIRE WORLD. 432 00:17:56,109 --> 00:17:59,008 AND THE ATTENTION WAS LIKE SUNLIGHT ON MY SOUL. 433 00:17:59,008 --> 00:18:01,149 MY ENTIRE MARKETING PLAN DEPENDED ON USING 434 00:18:01,149 --> 00:18:03,599 THEIR CORPORATE LOGO TO GET ATTENTION. 435 00:18:03,599 --> 00:18:06,533 AND THE ONLY WAY TO LEGALLY DO IT IS BY USING "DUMB." 436 00:18:06,533 --> 00:18:09,812 EVERY MAJOR NETWORK IN AMERICA WANTED TO KNOW MY STORY. 437 00:18:09,812 --> 00:18:11,262 NATHAN FIELDER. 438 00:18:11,262 --> 00:18:12,884 I WAS INVINCIBLE. 439 00:18:12,884 --> 00:18:16,509 AND I HAVE TO ADMIT, THE VIEW FROM THE TOP WAS PRETTY NICE. 440 00:18:16,509 --> 00:18:18,649 WE’RE ALSO FAMOUS FOR OUR PASTRIES. 441 00:18:18,649 --> 00:18:20,582 - I BROUGHT YOU SOME, ACTUALLY. - OH, OKAY. YEAH, GREAT. 442 00:18:20,582 --> 00:18:21,824 I BROUGHT SOME OF OUR PASTRIES, YEAH. 443 00:18:21,824 --> 00:18:23,654 OH, THOSE LOOK GREAT. 444 00:18:23,654 --> 00:18:25,311 WHAT DO YOU CALL THESE? ARE THESE THOSE-- 445 00:18:25,311 --> 00:18:26,795 - I BROUGHT MUFFINS TOO. - OH, LOOK AT THAT. 446 00:18:26,795 --> 00:18:28,141 - THESE ARE OUR FAMOUS PASTRIES. - ISN’T THAT WEIRD. 447 00:18:28,141 --> 00:18:30,350 IT SAYS VONS ON THE SIDE. 448 00:18:30,350 --> 00:18:33,526 I WAS ALL SMILES AND MY HEAD WAS IN THE CLOUDS. 449 00:18:33,526 --> 00:18:35,148 THEN ALL OF A SUDDEN, REALITY HIT. 450 00:18:38,600 --> 00:18:40,084 THE COFFEE SHOT CALLED "DUMB STARBUCKS" 451 00:18:40,084 --> 00:18:43,052 THAT POPPED UP IN LOS FELIZ THIS WEEKEND IS NOW CLOSED. 452 00:18:43,052 --> 00:18:44,571 THE LOS ANGELES HEALTH DEPARTMENT SHUT DOWN 453 00:18:44,571 --> 00:18:48,368 DUMB STARBUCKS YESTERDAY BECAUSE IT DID NOT HAVE PROPER PERMITS. 454 00:18:48,368 --> 00:18:51,785 RIGHT NOW, THE FUTURE OF DUMB STARBUCKS ISN’T CLEAR. 455 00:18:51,785 --> 00:18:54,512 BEING SHUT DOWN BY THE HEALTH DEPARTMENT WAS THE WORST THING 456 00:18:54,512 --> 00:18:56,480 THAT COULD HAPPEN TO ME. 457 00:18:56,480 --> 00:18:57,964 I WAS AT RISK OF LOSING EVERYTHING. 458 00:18:57,964 --> 00:19:00,829 AND I REALIZED THAT MAYBE I KNEW LESS ABOUT RUNNING A COFFEE SHOP 459 00:19:00,829 --> 00:19:02,486 THAN I INITIALLY THOUGHT. 460 00:19:02,486 --> 00:19:05,144 BUT THEN I REMEMBERED, THERE WAS ONE PERSON I KNEW 461 00:19:05,144 --> 00:19:07,249 WITH THE KNOWLEDGE TO GET ME OUT OF THIS. 462 00:19:07,249 --> 00:19:10,563 I CAN DO THE TRAINING AND I CAN SOURCE THE BEANS. 463 00:19:10,563 --> 00:19:12,841 THE HEALTH DEPARTMENT WILL HAVE TO COME IN, DO A PLAN CHECK. 464 00:19:12,841 --> 00:19:14,498 - OKAY. - THAT I CAN DO. 465 00:19:14,498 --> 00:19:16,327 WHEN I RETURNED TO ELIAS TO ASK FOR HIS HELP 466 00:19:16,327 --> 00:19:18,122 HE WANTED NOTHING TO DO WITH ME. 467 00:19:18,122 --> 00:19:21,850 SO YOU THINK WE’RE--WE’RE NOT FRIENDS AND WE’RE NOT-- 468 00:19:21,850 --> 00:19:24,991 MY FRIENDS DON’T HIRE LAWYERS TO COME AND SIGN CONTRACTS. 469 00:19:24,991 --> 00:19:27,338 I THOUGHT--I THOUGHT WE WERE FRIENDS OR-- 470 00:19:27,338 --> 00:19:29,651 BUT MY FRIENDS DON’T HAVE CAMERAS AND LIGHTS AND LAWYERS. 471 00:19:29,651 --> 00:19:33,655 AND PRODUCERS. 472 00:19:33,655 --> 00:19:37,486 THAT’S NOT HOW YOU ESTABLISH A FRIENDSHIP. 473 00:19:37,486 --> 00:19:40,075 ELIAS’ WORDS HIT ME LIKE A TON OF BRICKS. 474 00:19:40,075 --> 00:19:43,906 AND IN THAT MOMENT, I REALIZED THAT IN BUILDING DUMB STARBUCKS, 475 00:19:43,906 --> 00:19:47,082 I BECAME SOMEONE THAT I NEVER WANTED TO BE. 476 00:19:47,082 --> 00:19:49,429 I BEGAN ALL THIS TRYING TO HELP A STRUGGLING COFFEE SHOP 477 00:19:49,429 --> 00:19:51,535 GAIN RECOGNITION. 478 00:19:51,535 --> 00:19:53,364 AND IN MY SCRAMBLE TO MAKE THINGS WORK 479 00:19:53,364 --> 00:19:55,194 I PUT MYSELF BEFORE MY FELLOW MAN, 480 00:19:55,194 --> 00:19:57,403 TIME AND TIME AGAIN. 481 00:19:57,403 --> 00:20:01,234 IN THE END, I GOT EVERYTHING I COULD HAVE EVER DREAMED OF. 482 00:20:01,234 --> 00:20:03,719 BUT WHAT DOES SUCCESS MEAN IF THE ROAD THAT GOT YOU THERE 483 00:20:03,719 --> 00:20:06,515 IS PAVED WITH BROKEN HEARTS? 484 00:20:06,515 --> 00:20:09,415 THEY SAY THAT THE DEVIL IS AN ARTIST. 485 00:20:09,415 --> 00:20:13,108 AND IF THAT’S SO, THEN MAYBE I WAS HIS GREATEST PIECE YET. 486 00:20:13,108 --> 00:20:15,386 SO RATHER THAN FIGHTING THE HEALTH DEPARTMENT, 487 00:20:15,386 --> 00:20:18,803 I DECIDED IT WAS TIME FOR DUMB STARBUCKS TO END. 488 00:20:18,803 --> 00:20:22,013 IT MAY HAVE BEEN IMPOSSIBLE TO RIGHT EVERY WRONG, 489 00:20:22,013 --> 00:20:24,602 BUT IT WASN’T TOO LATE TO BEGIN DOING WHAT WAS RIGHT. 490 00:20:24,602 --> 00:20:28,088 JEREMIAH, I’D LIKE TO GIVE YOU MY BLESSING 491 00:20:28,088 --> 00:20:32,161 TO PURSUE AMBER, IF THAT’S WHAT YOU WANT. 492 00:20:32,161 --> 00:20:36,959 AND WHATEVER HAPPENS AFTER THAT, HAPPENS. 493 00:20:36,959 --> 00:20:39,652 WOW. OKAY. 494 00:20:39,652 --> 00:20:42,171 BRINGING PEOPLE JOY IS MY TRUE CALLING. 495 00:20:42,171 --> 00:20:45,105 I MIGHT HAVE LOST MY OPPORTUNITY TO HELP THE HELIO CAFE 496 00:20:45,105 --> 00:20:46,762 IN THE WAY I INTENDED. 497 00:20:46,762 --> 00:20:49,558 BUT WITH THE WORLD’S EYE STILL ON ME, I COULD AT LEAST 498 00:20:49,558 --> 00:20:53,424 DRAW THEIR ATTENTION TO THE PLACE THAT NEEDED IT THE MOST. 499 00:21:02,882 --> 00:21:05,919 ♪ GOING TO CLOSE THE BATHROOM DOOR ♪ 500 00:21:05,919 --> 00:21:09,854 ♪ ’CAUSE ALL WE NEED IS A RAZOR AND SOME CREAM ♪ 501 00:21:09,854 --> 00:21:13,858 ♪ YOU AND ME AND A COUPLE OF BLADES ♪ 502 00:21:13,858 --> 00:21:17,858 ♪ WE’LL HAVE SMOOTH SKIN TONIGHT ♪